Whitby Seafoods Cycle to Michael

Posted on Wednesday 4th September 2019

Whitby Seafoods held a “wellbeing week” from Monday 10th June to Friday 14th June. Each day of the week had a different theme for wellbeing. The culmination of the week was a “Cycle to Michael” event on a spin bike. The challenge was based on the time it takes to travel from Whitby to Newton Stewart in Scotland, 4.5 hours. (Newton Stewart is where Whitby Seafoods currently lease a premise. This is also the previous base of the company’s Operations Director Michael Murphy.

15-minute slots were available for employees to sign up to if they wanted to take part. For each 15-minute slot that was completed, Whitby Seafoods committed to donate £15 pounds to the Fishermen’s Mission.

All the available slots were taken over the week and the cycle raised £390 for the Fishermen’s Mission.

Barry Harland, Head of CSR at Whitby Seafoods said: “The Fishermen’s Mission is such a fantastic cause. As a seafood brand, fishermen play such an integral role in our business, without them we simply couldn’t operate. We’ve supported the charity for many years now and regularly fundraise for them. It’s great to see our donations go towards helping the work that fishermen do, and their families.”

Fishermen’s Mission Trustee, Edward Whittle (who is also a director of Whitby Seafoods) commented on the donation: “The initiative depends entirely on voluntary donations and legacy giving, so wouldn’t be able to do what they do without generous contributions. The Fishermen’s Mission is a lifeline for many fishermen and plays a vital role in fighting poverty and despair within fishing communities. The support from Whitby Seafoods enables the charity to continue providing welfare support and helping those in need.”

Picture above: Barry Harland presenting the cheque to Edward Whittle. Left to Right.
Vic Walker, Siobhan Robinson, Nina Humble and Peter Diaz-Thompson (some of the participants on the day)